移動互聯(lián)網(wǎng)在醫(yī)患群體中已經(jīng)成為不可缺少的部分，醫(yī)藥企業(yè)數(shù)字化活動競爭激烈、趨同化出現(xiàn)。隨著「4+7」帶量采購政策加速推進(jìn)，醫(yī)藥企業(yè)該如何繼續(xù)創(chuàng)新業(yè)務(wù)模式？如何在 2021 年持續(xù)實現(xiàn)商業(yè)價值？

《促進(jìn)健康產(chǎn)業(yè)高質(zhì)量發(fā)展行動綱要（2019-2022年）》中同時指出，要積極發(fā)展 「互聯(lián)網(wǎng) + 藥品流通 」。 建立互聯(lián)網(wǎng)診療處方信息與藥品零售消費信息互聯(lián)互通、實時共享的渠道，支持在線開具處方藥品的第三方配送。加快醫(yī)藥電商發(fā)展，向患者提供 「網(wǎng)訂（藥）店取 」、 「網(wǎng)訂（藥）店送 」等服務(wù)。 隨著 「4+7 」帶量采購的推進(jìn)，院外市場正在成為醫(yī)藥企業(yè)下一步競逐的重心，因此也將驅(qū)動處方品種在零售渠道的發(fā)展，長期來看市場潛力巨大。

此次峰會將將采用「線下私享+線上直播」的方式圍繞醫(yī)藥企業(yè)如何以患者為中心，創(chuàng)新醫(yī)患服務(wù), 通過數(shù)字營銷和全渠道商務(wù)創(chuàng)新，驅(qū)動企業(yè)數(shù)字增長.

會議熱點話題:

• 數(shù)字化環(huán)境下醫(yī)患一體化的服務(wù)模式
• 基于云端大數(shù)據(jù)的醫(yī)患互動與患者管理解決方案
• 建立醫(yī)藥全渠道商業(yè)化平臺，助力藥企應(yīng)對后“4+7”時代
• 構(gòu)建具有差異的全渠道客戶體驗，提升藥企商業(yè)價值
• 如何利用有限的/固定的預(yù)算使藥企營收增長最大化
• 以患者為中心-藥企用戶醫(yī)學(xué)營銷的數(shù)字渠道制勝之道
• 構(gòu)建患者社區(qū)，實現(xiàn)患者精準(zhǔn)教育
• ……

峰會時間：2021年4月15日-16日

大會地點：中國 -上海

大會主辦方：上海希為 ECV International

主辦方將提供：

• 2天會議同聲傳譯設(shè)備
• 紙質(zhì)會刊、APP電子語音材料
• 2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點

更多本次峰會詳細(xì)內(nèi)容，請登錄官方網(wǎng)站：

http://www.ecvinternational.com/PharmaDigital/

聯(lián)系人:?Ciking Zhao

電話：+86 21 8026 0707-803

郵箱：cikingz@ecvinternational.com

?

關(guān)于ECV International

上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會及活動的主辦和承辦機(jī)構(gòu)，擁有近 200位行業(yè)研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業(yè)、物聯(lián)網(wǎng)、新科技等行業(yè)。

我們?yōu)槌^半數(shù)的財富 2,000 強(qiáng)企業(yè)提供專業(yè)的商業(yè)會議及咨詢服務(wù)，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達(dá)斯、可口可樂、阿里巴巴、ABB等跨國公司、專業(yè)機(jī)構(gòu)及創(chuàng)新企業(yè)的決策人參加我們的會議和活動。我們的使命是通過提供專業(yè)服務(wù)幫助客戶抓住發(fā)展機(jī)遇、迎接挑戰(zhàn)、實現(xiàn)全球范圍內(nèi)的可持續(xù)發(fā)展，進(jìn)而影響行業(yè)格局，引領(lǐng)行業(yè)未來

China Pharma Digital Marketing and Commercial Innovation Summit 2021

Mobile Internet has become an indispensable part of the doctor and patient groups, and the digital activities of pharma companies are fiercely competitive and convergent. With the acceleration of the “4+7” volume procurement policy, how can pharma companies continue to innovate their business models? How to continue to realize commercial value in 2021?

The “Action Program for Promoting the High-quality Development of the Health Industry (2019-2022)” also pointed out that it is necessary to actively develop the “Internet + drug circulation”. Establish a channel for the interconnection and real-time sharing of Internet diagnosis and treatment prescription information and drug retail consumption information to support third-party distribution of online prescription drugs. Accelerate the development of pharma e-commerce and provide patients with services such as “pick-up in online order (pharmaceutical) store” and “delivery in online order (drug) store” to patients. With the advancement of “4+7” volume purchases, the out-of-hospital market is becoming the focus of competition for pharmaceutical companies in the next step. Therefore, it will also drive the development of prescription varieties in retail channels.

This summit will take place both ONLINE and in-person and?focus on how pharma companies can innovate medical services, and drive digital growth of companies through digital marketing and omni-channel business innovation based on “patient centricity”.

Highlights:

• Doctor- Patient Integrated Service Model in Digital Environment
• Doctor-Patient Interaction and Patient Management Solutions based on Cloud Big Data
• Establish a Pharma Omni-channel Commercial Platform to Help Pharma Companies Innovate Commercial Model in post- “4+7” era
• “Patient-centered”-How to Success in Digital Channel for Pharma Company Medicine
• Marketing
• Build a Differentiated Omni-channel Customer Experience to Enhance Pharma Enterprises’ Commercial Value
• How to Maximize Revenue Generation with Limited/Fixed Budget for Pharma Companies
• Build Patient Communities and Achieve Precise Patient Education
• ……

Attendees:

• President/Vice President/Chief Executive Officer/Chief Operating Officer
• CMO/Marketing Vice President/Marketing Director
• Chief Digital Officer/CIO /IT Director/ CRM Director/Manager
• Head of Digital Transformation/ Head of External Innovation
• Clinical Lead
• Head of Data Science/Analysis/Head of R&D
• Head of Patient Marketing Innovation
• ……

Time: April 15-16, 2021

Venue: Shanghai, China

Organizer: ECV International

We will provide:

• Simultaneous interpretation devicefor 2-day conference
• Brochure, recordingmaterials
• five-star buffet lunch coupons, tea breaks and all refreshments

More details, please visit our official website:

http://www.ecvinternational.com/PharmaDigital/

Contact Us:

Ciking?Zhao

Tel: +86 21 8026 0707-803

E-Mail: cikingz@ecvinternational.com

About ECV International:

ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.

We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.